Hey there!
I'm Dhairya Patel, a Creative Director, Visual Artist, and Digital Storyteller currently leading creative strategy and production for one of the world’s most influential virtual pop stars - Lil Miquela.
 

My creative journey began with a BFA in Game & Entertainment Design and a Minor in Fine Arts Photography, laying the foundation for my career in digital visual storytelling. Over the past six years, I've had the incredible opportunity to grow and innovate at the intersection of art, technology, and culture, first at LA-based design-tech startup Brud, and now at Dapper Labs.
 

Starting as a CG Lead, I led the stills team in crafting high-quality, photorealistic visuals for Miquela, landing her on magazine covers, global brand campaigns, and major publications. My role quickly evolved into broader creative management, leading diverse teams of artists and generalists across 3D stills, music videos, on-set VFX, and digital assets—including album art, visualizers, and Web3/NFT initiatives.
 

Today, as a Creative Manager, I leverage my extensive experience in visual storytelling, content production, and innovative narrative strategies to scale digital personalities like Miquela, driving impactful brand partnerships and meaningful audience connections across platforms.
 

I thrive in collaborative environments, continually looking to push creative boundaries and solve complex storytelling challenges with passion and precision.
 

📍 Currently based between Los Angeles & Vancouver

Brands I've Collaborated With (to name a few):
BMW • Calvin Klein • Prada • Chanel • MSI • Liquid I.V. • Walmart •
National Marrow Donor Program (NMDP) • ManyChat & many more

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